Question 1

How do I market a music release?

Accepted Answer

A complete music marketing plan covers: pre-release (4 weeks out — content creation, press outreach, pre-save campaigns), launch week (release day coordination, playlist pitching, paid promotion), and post-release (follow-up content, radio outreach, retargeting). Consistency across 6-8 weeks is key.

Question 2

How much should an independent artist spend on marketing?

Accepted Answer

Budget 15-30% of your expected revenue on marketing. For a release targeting $500 in streaming income, a $100-150 marketing budget (Meta ads, playlist pitching services) is reasonable. Organic promotion — consistent social content, curator outreach — costs time, not money.

Question 3

What social media platforms are best for musicians?

Accepted Answer

TikTok drives the most viral discovery for music in 2025. Instagram (Reels) is essential for visual identity and fan community. YouTube is critical for long-form content and search discovery. Focus on 2 platforms maximum — quality over quantity.

Marketing Plan Generator

How we built this

Go deeper

Want a personalised growth plan?

Marketing Plan Generator

How we built this

Enter your release details and date

Set your budget and marketing goals

Choose your active platforms

Get a week-by-week marketing timeline

Go deeper

Want a personalised growth plan?