Two Singles at Once: How an Independent Artist Ran Two Campaigns Side by Side

The question

What was tried before

What Didn't Work

• ✕Released both singles with only social media posts — insufficient reach for either
• ✕Submitted both to editorial — no placements for either track
• ✕Artist ran a small Instagram ad split between both tracks — diluted spend, minimal impact on either

Strategy applied

What We Did

1. 1Ran two simultaneous Chartlex Starter campaigns ($59/mo each, 2025 pricing) — one per track
2. 2Each campaign targeted the same geo distribution but let the algorithm find the best listener fit for each track independently
3. 3Monitored both tracks in Spotify for Artists to see whether they cannibalized each other or found distinct audiences
4. 4Used the dual-track approach to give the algorithm two entry points into the artist's profile
5. 5Total investment: $118/mo for both campaigns running in parallel

Observed results

The Outcome

Nearly 18,000 combined streams (17,944) across both tracks in 30 days. The two campaigns found largely distinct listener pools rather than cannibalizing each other.

Why it worked

The Takeaway

Running two campaigns simultaneously works when the tracks appeal to slightly different listener segments. The algorithm evaluates each track independently — it doesn't penalize an artist for promoting multiple tracks. In fact, having two active tracks gives the algorithm more data points about the artist's listener profile, which can accelerate recommendations. The key insight: the two tracks found largely distinct initial audiences, then cross-pollinated organically as listeners explored the artist's profile. The $118/mo total investment produced nearly 18,000 streams — competitive with a single higher-tier plan but with the added benefit of two separate algorithmic entry points.

Who this applies to

Is This You?