Release Strategy for Independent Artists
A release lives or dies in the planning weeks before it ships. This path walks the full arc: the master checklist, the month-by-month campaign plan, the critical first 48 hours, and the format decisions between singles and EPs. Finish with the press kit and seasonal timing plays most artists skip.
6 articles, ordered as a reading path. Start at the top.
- Streaming20 min read
Music Release Checklist 2026: Before, During, After
The complete music release checklist for 2026: legal setup, Spotify editorial timing, release week actions, and the post-release phase most artists skip.
- Streaming18 min read
Spotify Release Strategy 2026: Month-by-Month Plan
A data-driven release gameplan covering what to do 30 days before, during release week, and after launch to maximize streams and algorithm reach.
- Streaming12 min read
Spotify Release Strategy 2026: Your First 48 Hours Matter Most
The first 48 hours after release set your algorithmic ceiling on Spotify. A 2026 hour-by-hour plan for saves, playlist adds, and Discover Weekly triggers.
- Streaming16 min read
How to Release an EP in 2026: Strategy and Timing
EPs with a structured pre-release rollout get 2.3x more algorithmic pickups. Timeline, single rollout, playlist pitching, and launch week tactics.
- Marketing12 min read
Music Press Release Template 2026: Get Real Coverage
A fill-in-the-blank music press release template that actually gets coverage - plus what journalists want, what kills a pitch, and how to send it right.
- Marketing11 min read
Holiday Music Release: Q4 Marketing Playbook (2026)
Master your Q4 music release with this 5-step holiday marketing playbook covering timing, fan engagement, and promotion tactics for indie artists.