Plan your tour profit in 60 seconds.
From a 3-show living room run to a 25-date theater tour. Pick a starting point, tweak the numbers, see your net profit, break-even, and where the money leaks — instantly.
The math, sources, and assumptions.
The data behind this calculator: 2026 indie tour cost benchmarks
Last updated:
A 10-show DIY van tour in 2026 budgets about $2,300 in total variable cost: $1,200 travel, $200 accommodation, $600 food, and $300 production and misc, roughly $230 per show. Benchmark cost per show spans $80 at starter DIY level to $5,000 for pro tours. Every constant this calculator computes with is published below.
| Tier | Total tour income | Cost per show | Merch per head | Net margin |
|---|---|---|---|---|
| Starter (DIY) | Under $5,000 total income | $80 to $200 | $2 to $5 | 30% to 60% |
| Indie (touring) | $5,000 to $50,000 | $250 to $900 | $4 to $7 | 15% to 35% |
| Pro / signed | $50,000 and up | $1,500 to $5,000 | $6 to $12 | 8% to 20% |
| Preset | Shows | Avg attendance | Avg ticket | Artist cut | Travel | Accommodation | Food | Misc | Merch per head |
|---|---|---|---|---|---|---|---|---|---|
| House Show Run | 3 | 30 | $15 | 100% | $200 | $0 | $90 | $50 | $5 |
| DIY Van Tour | 10 | 80 | $18 | 80% | $1,200 | $200 | $600 | $300 | $4 |
| Album Release Club Tour | 15 | 200 | $25 | 80% | $3,500 | $4,500 | $1,800 | $1,500 | $5 |
| Support Slot Run | 12 | 800 | $12 | 30% | $4,500 | $5,000 | $1,800 | $2,200 | $6 |
| Festival Summer | 5 | 1500 | $0 | 100% | $8,000 | $4,000 | $2,500 | $5,000 | $8 |
| Headliner Theater Tour | 25 | 1200 | $38 | 85% | $35,000 | $30,000 | $12,000 | $25,000 | $9 |
| Constant | Value | Where it applies |
|---|---|---|
| Merch net margin | 80% | Applied to merch spend per attendee; assumes roughly 20% production cost on items sold at the door. |
| Stress test attendance factor | 80% of projected draw | The sensitivity check re-runs the full tour math at a 20% attendance shortfall. |
| Tier detection thresholds | $5,000 and $50,000 | Total tour income below the first threshold is starter, below the second is indie, above it is pro. |
Methodology
Worked examples
A 3-show house show run at the starter preset: 30 attendees per night, $15 ticket, 100 percent of the door, $5 merch per head.
Tickets 3 x 30 x $15 x 100% = $1,350. Merch 3 x 30 x $5 x 80% margin = $360. Income $1,710. Expenses $200 + $0 + $90 + $50 = $340. Net profit $1,370 at an 80% margin. Break-even 18 attendees total, 6 per show.
A 10-show DIY van tour: 80 average attendance, $18 ticket, 80 percent door cut, $4 merch per head.
Tickets 10 x 80 x $18 x 80% = $11,520. Merch 10 x 80 x $4 x 80% margin = $2,560. Income $14,080. Expenses $1,200 + $200 + $600 + $300 = $2,300. Net profit $11,780 at an 84% margin. Break-even 131 attendees total, about 13 per show.
A 15-show album release club tour: 200 average attendance, $25 ticket, 80 percent door cut, $5 merch per head.
Tickets 15 x 200 x $25 x 80% = $60,000. Merch 15 x 200 x $5 x 80% margin = $12,000. Income $72,000. Expenses $3,500 + $4,500 + $1,800 + $1,500 = $11,300. Net profit $60,700 at an 84% margin. Break-even 471 attendees total, about 31 per show.
Benchmark ranges are Chartlex Research data, maintained editorially and reviewed against published touring cost reporting (NIVA, Pollstar, Music Industry Research Association) plus self-reported DIY tour data. Planning benchmarks, not guarantees.
Changelog
- 2026-08-20Cost benchmark table published on this page as reference data.